0. Basics
The foundation of successful web development is that we know the motivations, goals, target audience of the project/company, or what kind of feelings the future website wants to convey.
1. Project planning
We define the goals and tasks and set up a timeline.
2. Branding
This is connected to the above: the brand’s appearance itself. It includes the logo, the fonts and colors used. A consistent and professional image can be shown if these not only harmonize with each other but also use the same colors and look on different platforms. Therefore, if there is already a brand ID, it is very useful, and if not, these must be defined at the beginning.
3. Structure, user experience
This phase focuses on the structure, flow, and usability of the website. We define the site structure and the visitor journey. An important aspect is how easily, comfortably, and satisfactorily the user can use the site. The result will be the wireframe, a simple scheme of the main pages showing where the key elements (images, texts, buttons) will be on each page. It helps to plan the layout and structure of the site before the design begins.
4. Website design (UI design)
This phase translates the wireframes and brand identity into a visually appealing and user-friendly design.
5. Web development
Building the website based on the finalized design, adding required functions, and uploading the content.
6. Testing and launch
Testing everything thoroughly and, if all is well, moving the site to its final location and launching it..
Reaching the target audience
Having a website ready is, unfortunately, only the beginning. We not only pay attention to design and functionality, but the site is also built according to SEO guidelines to better meet search engine requirements. The wording of the website is also a very important part — how the text is, whether it is long enough, etc. Additionally, the process to best reach the target audience may differ from project to project: getting the site to appear at the top of search results is a longer process, for which link building, marketing, or even the help of an SEO specialist can be essential.